Kara Lawhorn

Vice President of Sales

As the sales leader at Zennify, Kara is focused on defining the strategy to drive growth, finding new opportunities to expand the business footprint, and developing strong and long-lasting relationships with customers and Salesforce.


Kara has been fully immersed in the platform for over 7 years and has been exposed to CRM platforms for nearly a decade. She originally comes from Deloitte and is a former Salesforce Solution Architect and implementation consultant, and is also a Certified Administrator.

Kara’s consulting experiences span both the private and public sectors where she lead teams ranging from 2-20 employees and contractors made up of Business Analysts and Consultants, on medium to large multi-million dollar projects, through all stages of the software development life-cycle. She became a seasoned Solution Architect with experience driving teams of SFDC admins and developers and delivering successful Salesforce implementations in the Financial Services, Utilities, Technology, and Media industries.

Kara specializes in the financial services vertical and has a proven track record of collaboratively selling with the Salesforce Financial Services teams to close business.