How Crush the Curve used Salesforce to power statewide COVID-19 testing
In response to the COVID-19 pandemic, Crush the Curve Idaho partnered with Zennify and Medical Network Solutions to launch a Salesforce-powered platform that enabled rapid, coordinated, and scalable testing across the state—saving time, money, and lives.
About Crush the Curve
Crush the Curve Idaho (CTCI) is a non-profit organization formed during the COVID-19 pandemic to help get Idaho back to work through large-scale testing. CTCI partners with businesses, labs, and healthcare providers to deliver fast, efficient testing for individuals and organizations across the state.
Coordinating COVID testing required scalable, centralized technology
Crush the Curve faced a massive logistical challenge: coordinating testing for individuals, companies, labs, healthcare providers, and insurance carriers—all while adapting to rapidly evolving public health needs.
They needed a flexible, technology-led solution to streamline symptom checks, testing workflows, result reporting, and partner communication—all powered by a centralized platform that could scale fast.
The Zennify Solution
Clouds implemented
Community Cloud, Service Cloud, Marketing Cloud
Systems enabled
Symptom Checker, Lab Reporting, Test Scheduling, Automated Email Alerts
Partners supported
Individuals, Employers, Providers, Testing Sites, Labs, Insurance Carriers
Key capabilities delivered
Mass testing coordination, real-time exposure alerts, self-service portal for corporate testing, centralized data and reporting
Strategy
Zennify collaborated with Medical Network Solutions and CTCI to architect and deliver a Salesforce-based solution capable of adapting to the demands of a global health crisis.
Using Salesforce Community Cloud, Zennify built a Symptom Checker Web Assessment Tool to guide individuals through testing eligibility and automate notifications. Marketing Cloud handled real-time email communication for positive results and test logistics, while Service Cloud served as the operational backbone for managing testing sites, lab partners, and corporate testing events.
The system allowed businesses to manage their own testing events, upload testing rosters, view employee results, and track health trends in real time—all within a secure Salesforce Communities portal.
Results that speak for themselves
Thousands were tested quickly, with real-time result notifications helping contain the spread of COVID-19
High engagement with the online portal supported statewide reach
Streamlined check-in reduced on-site staffing needs, keeping healthcare workers focused on frontline care
