[vc_row type="in_container" full_screen_row_position="middle" equal_height="yes" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom" bg_image_animation="none" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="2/3" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_custom_heading text="The Background" use_theme_fonts="yes"][divider line_type="No Line" custom_height="25"][vc_column_text]Terazo helped a senior care placement services startup build a scalable, omnichannel communications platform that served as an MVP to fuel future growth.[/vc_column_text][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/3" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid" bg_image_animation="none"][image_with_animation image_url="16848" alignment="" animation="Fade In" border_radius="20px" box_shadow="none" max_width="100%"][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" equal_height="yes" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom" bg_image_animation="none" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/2" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_custom_heading text="The Challenge" use_theme_fonts="yes"][divider line_type="No Line" custom_height="25"][vc_column_text]A growing startup sought to build a custom content management system (CRM) from the ground up. The software was to be packaged and sold to senior living facilities to help facilitate their inbound and outbound communications from those seeking senior housing for themselves or loved ones across voice, email, text, and other channels. The platform had complex routing requirements due to the various facilities and types of callers.[/vc_column_text][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/2" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_custom_heading text="Our Approach" use_theme_fonts="yes"][divider line_type="No Line" custom_height="25"][vc_column_text]Terazo began building the tailor-made platform by integrating Twilio Conversations, which uses a custom API to apply business logic and determine where to route calls and other communications, making orchestration seamless and masking local phone numbers. Utilizing a microservices architecture, the system operated and reacted asynchronously to log activity, maintain and update a singular record for any given customer on the platforms they chose to communicate on, and kept logs and records organized and easily accessible by all back office stakeholders.[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_image="16161" bg_position="left top" bg_repeat="no-repeat" scene_position="center" text_color="light" text_align="left" top_padding="4%" bottom_padding="4%" overlay_strength="0.3" shape_divider_position="bottom" bg_image_animation="none" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/6" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid" bg_image_animation="none"][/vc_column][vc_column centered_text="true" column_padding="padding-2-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="2/3" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_column_text]
Technologies & Services Utilized
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Omnichannel Communications Platform Development
Automation & Integration Services
Twilio Conversations
[/vc_column_text][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/6" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid" bg_image_animation="none"][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" top_padding="2%" overlay_strength="0.3" shape_divider_position="bottom" bg_image_animation="none" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_link_target="_self" column_shadow="none" column_border_radius="none" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid" bg_image_animation="none"][vc_custom_heading text="The Results" use_theme_fonts="yes"][divider line_type="No Line" custom_height="25"][vc_column_text]The resulting platform Terazo developed served as a minimum viable product and proof of concept for the company, built upon a solid foundation to enable future growth, easy scalability, and integration of new features and software components. The engagement also served as a unique use case that pushed the envelope in terms of the capabilities of the Twilio Conversations product and API.[/vc_column_text][/vc_column][/vc_row]
