Personalization was once a luxury in customer support. However, with the evolution of the call center model into the contact center model and omnichannel customer experience overtaking traditional customer service, customers expect more from the brands they support.
In plain terms, personalization is no longer a luxury. Customers expect a fully personalized experience, complete with self-service modules for simple queries and real agents to support more complicated needs. They expect omnichannel communication options, support from real human agents, and shorter wait times to speak with those agents.
And when companies can’t deliver customer experience to that degree, customers have already demonstrated their willingness to find brands that will.
Given the mandate for modern customer support, what are the key factors that a CIO must consider? Let's consider two market players and their strengths and weaknesses: Five9 and Twilio. Five9 helps brands improve their customer experience using a cloud-based contact center model.
However, it can’t match the flexibility, integration, and customization capabilities of Twilio Flex, the industry standard for companies seeking a faster, more agile, and personalized customer experience. While Twilio Flex implementation can feel daunting for inexperienced teams, a good implementation partner can overcome this hurdle and get you ready to build for the future.