Mark Sullivan joins as advisor to Zennify board to support next evolution of firm’s growth

“I’m honored to have the opportunity to advise Zennify leadership through this next evolution of their business and help our collective customers capture greater value in the Salesforce platform and generative AI investments.”  ‍

— Mark Sullivan, President of Regulated Industries, Salesforce. 

“I’ve had the pleasure of working with both Chris Conant and Michael Rouleau while at Salesforce and I believe that the strategic plan put in place at Zennify is the right one for our customers and industry,” said Mark. “Now it’s time to execute and I’m excited to be a part of it.”

Michael Rouleau, former SVP of Customer Success for Financial Services at Salesforce, worked closely with Mark and has seen first hand the value he brings to his customers and partners. “I've had the privilege of working with Mark in the past and I can say unequivocally that his executive leadership, operating experience, and strategic focus will be tremendous assets to Zennify, " said Michael. 

“Mark's values and vision are tightly aligned with Zennify's strategic roadmap and differentiation. I'm grateful to welcome such a great leader, friend, and mentor to advise Zennify's board."

Mark’s joining as an advisor, comes as Salesforce consulting partners navigate new complexities and requirements from organizations looking to capture greater value from their data in the pursuit of adopting generative AI technologies. Zennify has become a certified Salesforce Data Cloud partner to help financial institutions harmonize their data to drive deposit growth and productivity gains.

Zennify is committed to accelerating business outcomes for our financial services customers by delivering value faster and focusing our collective efforts where it matters most. We optimize and unite platforms and processes to enable people to be more productive and happy.