Zennify expands north with purpose and focus

Kevin Murray

GM, Canada & SVP Marketing & Alliances

Supporting Canadian financial institutions with dedicated Salesforce, data and AI engineering, and customer engagement expertise

At Zennify, we’ve alwaysbeen clear on who we serve: financial institutions, regulated industries, and the teams responsible for building what’s next.

We’ve had the privilege of working with incredible people and organizations across North America with a growing number of those relationships coming from Canada. In fact, in the last 18 months, 30% of Zennify team growth has come from Canada. Today, we’re excited to signal what’s already been true, we’re actively working in Canada, alongside Canadian financial institutions that are leading the way in digital transformation.

“We’re excited to show up to support the institutions that are modernizing with intent, investing in data and AI, and building customer experiences that match the scale of change ahead.”

Canada’s Financial Sector is evolving with clarity

There’s real momentum in Canada’s financial services landscape as firms race to capitalize on AI.

RBC has created a dedicated AI and digital innovation team within its capital markets division, aiming to generate $1 billion in value from automation and applied AI. BMO appointed a Chief AI and Data Officer to drive enterprise-wide data strategy and governance. Not to mention the $1 trillion generational wealth transfer already happening in Canada; It’s reshaping how banks, credit unions, wealth firms, and insurers think about client relationships, digital engagement, and operational scale. Meanwhile, data and AI firms are signaling investment in Canada; Snowflake recently opened a 52,000 square foot headquarters in Toronto and doubled its Canadian team to meet rising demand.

Purpose-built for Financial Services

Zennify is not a generalist systems integrator. We specialize in helping regulated institutions modernize core platforms, connect their data, and deliver outcomes faster.

We’ve completed more than 600 Salesforce projects and over 200 data engineering initiatives. Our work spans Financial Services Cloud, Data Cloud, Marketing, Agentforce, nCino, MuleSoft, and Databricks. But more importantly, we bring people who’ve lived in the industries we serve, former bankers, wealth managers, compliance leaders, and technology executives, now advising the next wave of transformation.

Welcoming Canadian financial service leaders

We’re proud to welcome two new team members who bring deep Canadian expertise to our clients.

Lauren Slen joins as Zennify’s Principal Consultant for Banking. She brings a long and respected tenure in financial services and previously led transformation efforts at Alberta Treasury Branch (ATB). Lauren partners directly with banking leaders to align Salesforce programs with operational strategy, compliance frameworks, and long-term growth goals.

Andrew Reed joins as Principal Consultant for Wealth Management. Andrew also comes from ATB, where he helped shape customer experience, digital strategy, and platform delivery. He now works with North America-based wealth firms to define roadmaps, manage risk, and deliver real results on Salesforce and across the data stack.

“Canadian financial institutions are investing with purpose. They’re clear on where they’re headed and what success looks like. It’s an honor to help support that work, on platforms I know deeply, in a market I care about.”

– Lauren Slen, Principal Consultant, Banking

Looking ahead

We’re continuing to hire across Canada. We’re deepening partnerships with Salesforce, Databricks and Twilio. And we’re proud to support Canadian institutions with the same warmth, clarity, and reliability we bring to every engagement.