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A panel discussion on modern data architectures for scale, compliance, and better customer and member experiences
Financial institutions are investing heavily in modern data platforms like Databricks, Snowflake, Azure, and Salesforce Data Cloud. But the real question isn’t just about platforms — it’s about how these components fit together to accelerate investment to impact. How do these investments drive deposits and growth, deepen loyalty, and power personalized engagement at scale?
In this candid session, you’ll hear from FI data leaders including a former CMO on how banks and credit unions are:
- Activating AI-powered marketing journeys that boost wallet share and reduce churn
- Turning siloed data into actionable insights for next-best product and customer/member retention
- Integrating enterprise platforms with Salesforce Data Cloud to orchestrate customer engagement
- Accelerating value delivery in months, not years, by rethinking data program design
Join the debate — and walk away with real lessons from peers on aligning modern data architectures with business outcomes that matter most.
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