Leadership
Andrew Reed

Andrew Reed

Principal Consultant
The best outcomes happen when strategy, experience, and execution align. That’s how we help clients grow with confidence.
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Andrew brings 25+ years of experience at the intersection of financial services and technology. He’s led large-scale transformation across Wealth, Commercial, and Retail Banking, with deep roots in product management, innovation, and executive leadership.

His background includes 15 years leading strategy, product, and engineering teams at a full-service chartered bank and 7 years advising enterprise clients at a global consulting firm. He’s built and scaled AI-driven insights teams, delivered end-to-end FSC programs, and driven measurable business impact through tech modernization.

Originally from Stratford, Ontario, Andrew now lives in Calgary with his wife and three kids. Outside of work, you’ll find him on the sidelines of club and university sports or coaching teams through complex challenges, on and off the field.

Turn your data into strategic advantage